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Fulfilling potential disability sector champions wanted

10 January 2017

Fulfilling potential want business people to become disability sector champions.

In the UK we have made great progress driving equality for disabled people with the equalities act and anti-discrimination legislation. And as a country we spend significantly more than the OECD average on support for disabled people.

But there is much more to do to provide equal opportunities and choice for disabled people. Simple things that non-disabled people take for granted are not always accessible to disabled people, such as being able to watch your local football team, visit your local restaurant and use the toilet when you get there, or being able to buy easy-change clothing for children.

Disabled people represent a massive untapped market for business with a collective spending power of £249bn. Harnessing the power of the ‘purple pound’ creates a virtuous circle of more financial independence and the choices that come with it for individuals, that in turn represent huge economic opportunities for businesses.

Fulfilling potential are issuing a call for business people to become sector champions who will become a catalyst for change by championing accessibility of products and services for disabled people and unlocking this spending power.

We need champions who are ambitious, passionate and dynamic, with strong networks and the ability to reach out to a wide range of organisations and create momentum for change.

Fulfilling potential are initially looking for a champion for one year, in each of the following sectors:

  • Fashion industry
  • Retail
  • Leisure venues
  • Toy/gaming industry
  • Tourism
  • Hospitality
  • Media
  • Technology
  • Transport – rail & buses
  • Finance - banking

To request an expressions of interest pro-forma, or if you have any enquiries please email Maxine Thompson, at the Office for Disability Issues: FULFILLING.POTENTIAL@DWP.GSI.GOV.UK